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The Future of Email Marketing: AI Personalization Techniques

Feature Updation Plan — 1.4



May 3, 2024 ||1 month ago

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Currently, marketers are keen on using AI for email campaigns to rise above traditional methods and get a considerable return on investment from their marketing activities. It is not only creation of relevant email messaging but also the clearing of the database of unused contacts that no longer fetch reactions. For those who think email marketing is losing its charm, here are numbers confirming the use of emails daily. This makes it evident that Email as a marketing tool is widely accepted; it's only about targeting the right list of recipients, generating useful messaging and correctly deriving the reader’s attention to act on the email by giving a click. This is what exactly the AI mechanism is helping marketers to improvise email campaigns.

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Impact of AI Personalization on Email Marketing   

AI dynamically helps to personalize email content by analyzing user behavior, preferences, and historical interactions. Considering the repeated purchase analytics, social media interactions, or browsing history, ideal email content can be created and sent to the correct user list that will resonate with the email and act on the email. Besides, AI technology is wise enough to identify loyal customers and new customers from email responses. Based on this data, a focused email can be sent to inform about the loyalty points or any rewards that customers can redeem. It can just be a friendly reminder with a personalized name title in the email, to give the loyal customer/new customer a feel-good factor and instill brand recall value. The AI tools give power to marketers to create email campaigns that are far more engaging, rightly targeted, filtered with targeted recipients, and get the desirable response from individual emails sent.

Here is an analysis that precisely explains how AI benefited email marketing in recent times:

Improvement in return on investment (ROI)

Improvement in click-through rates. Emails appear engaging and lure customers to make a click.

Improvement in the email open rates, getting the subscribers interested in checking the email content

Reduction in the email bounce rates and thus improving deliverability to subscribers' inbox

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The future of AI in the context to email campaigns seems to be quite adaptable and flexible to deliver focused marketing results. Staying updated with the recent features in the AI tools can help in advanced personalization or hyper-personalization of email content targeted towards a group of subscribers. Feed your AI tool with correct inputs and personalize emails beyond just using the first name of the recipient. Your email marketing will be definitely noticeable as you blend your ideation appropriately with AI-powered marketing tools to develop effective email campaigns.

The KreaitorAI Email Generator

The KreaitorAI Email Generator helps creators to generate emails in different conversational tones. Creators can change or rewrite the generated email by using the built-in editor. The email text can be enhanced, made simpler, shortened, expanded, or rephrased. Marketers can make the best use of AI Email Generator to create instant content for email campaigns and even improvise daily email content to maintain a flow of seamless business communication.

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